According to The Wall Street Journal, the average for a Chief Marketing Officer (CMO) is less than three and one-half years. Under these circumstances, new CMOs must build an agenda that drives measurable results today, while also building a lean, data-driven marketing organization for tomorrow. As the global economy slows, new CMOs should be asking: “How do I do more with less?”

CMOs Should Consider the Following Within the First 100 Days:

• Agile leadership for an agile organization
• Immediate priorities
• Questions to ask yourself and your team
• Challenge convention by working differently
• Force tough decisions

“We often see four CMO archetypes: the diplomat, the general, the data- devout and the change agent. Regardless of where you fit, you’ll have a short window to adapt your approach to a new organization. Balance careful listening with the need to quickly demonstrate results. Be curious. Be agile. Think boldly.” 

A&M Managing Directors Adrian Sosa, Scott Weber and Stephanie Garcia share insights on why the first 100 days are critical for CMOs and how they can best use the short window to adapt marketing strategies and drive results. 

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