In 2019, A&M partnered with integrated healthcare system, Banner Health, to deliver its “Digital Front Door.”
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At the time, they knew the interface and underlying tools would dramatically improve their customers’ experience, but no one could predict just how vital it would be to supporting their customers amidst the coming pandemic. The work enabled Banner’s customer-facing response to the pandemic, including critical communications and functions like scheduling, and lays the foundation for a successful post-pandemic recovery. In this video, Banner’s Chief Marketing Officer and Acting Digital Officer, Alexandra Morehouse explains the transformation and A&M’s role in delivering this critical work.
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