25+ years of senior operational and consulting experience
Provides performance improvement transformation services to retail and consumer clients
Global experience across APAC, Europe and North America
London
@alvarezmarsal
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Lynn Evison is a Managing Director with Alvarez & Marsal’s Corporate Transformation Services in London. She specializes in performance improvement/transformation within retail and consumer brands. Her primary areas of concentration are revenue/profit enhancement, cost reduction and operating model transformation.
With over 25 years of experience, Ms. Evison has significant experience in senior operational and consulting positions across APAC, Europe and North America.
Prior to joining A&M, Ms. Evison was the VP for the Supply Chain practice at Capgemini Invent. Her primary role was to establish a new business growth to help reposition the consulting division in the U.K. market. She also delivered high impact change programs for retail clients. Previously, she held the position of Executive VP for Global Retail Channels, Marketing and Supply Chain operations at Swarovski Switzerland. Ms. Evison developed the transformation plan, Global TOM and delivered rapid revenue improvements across all markets.
In addition, Ms. Evison led the European Buying & Merchandising sector for Kurt Salmon UK and delivered numerous large-scale transformation programs for retailers/brands at all stages of their lifecycle. Her engagements included core buying and merchandising process optimization, product sourcing and COGS reduction, retail productivity, inventory optimization and organization design.
Ms. Evison earned a bachelor’s degree in business studies from De Montfort University and a diploma in digital marketing and change management from Shaw Academy.
After a severe blow to the fashion retail industry during the COVID-19 pandemic, pent-up consumer demand finally spilled into the market starting early 2021. But within a year and half, slowing demand owing to high inflation and the cost-of-living crisis, combined with a bias towards over-stocking to mitigate supply chain disruption risk, has left brands with high levels of inventory which is now being sold at deep discounts or disposed.
Alvarez & Marsal conducted comprehensive research to assess the influence of digital sophistication on key financial indicators, such as sales growth, profitability, and valuation.
Read our key insights on how retail has been impacted by the economic slowdown and key steps for survival in “Walking a Tightrope: Retailers Grapple With Inflation, Debt and Dwindling Demand”.
Understanding shifts in consumer values lies at the heart of survival for many retail and consumer brands. Successive waves of disruption have permanently altered much of the landscape, with the rise of digital, the shift to online, a global pandemic and geopolitical tensions all forcing changes in ways that were once unimaginable.
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