ALVAREZ & MARSAL LAUNCHES AUTOMOTIVE INDUSTRY GROUP IN JAPAN, NAMES MARC YAMADA AS GROUP LEADER

Mr. Yamada brings more than 25 years of experience advising top automotive companies to lead A&M's new Automotive Industry Group as automakers navigate the EV transition and margin pressure.

Tokyo, Japan, September 8, 2026 — Alvarez & Marsal (A&M), a leading global professional services firm, has hired Marc Yamada as Managing Director and Leader of its Automotive Industry Group (AIG) in Japan. Mr. Yamada will build and lead the practice, expanding A&M's support for Japanese automotive OEMs, suppliers, and investors.

"Japan is one of the most important automotive markets in the world, and we are moving fast to serve it," said Bryan Marsal, Co-founder and Co-CEO of A&M. "Mr. Yamada gives our clients the deep operational expertise and hands-on leadership they need to turn strategy into action and accelerate their transformation."

AIG will help Japanese automakers and suppliers redesign manufacturing footprints, reshape supply chains, and reassess portfolio priorities as the EV transition accelerates. A&M Japan launched in October 2025 with tax and global transaction advisory capabilities; AIG is the first step toward building broader performance improvement and turnaround capabilities for which A&M is known worldwide.

"Japanese automakers and suppliers are navigating the EV transition, rising competition, and margin pressure that are forcing hard choices on manufacturing footprints and supply chains," said Jeff Stegenga, Managing Director and Practice Leader with A&M's North American Commercial Restructuring practice. "Mr. Yamada's track record across Japan, Asia-Pacific, and Europe strengthens our ability to help clients navigate this reality and capture global growth opportunities."

Mr. Yamada has spent more than 25 years advising automotive manufacturers, suppliers, and investors across Japan, Asia-Pacific, and Europe, specializing in operational restructuring, performance improvement, and complex cross-border transactions. He joins A&M from EY-Parthenon, where he spent the past eight years leading the firm's Advanced Manufacturing & Mobility sector in Japan and previously led Deloitte Financial Advisory Services' Asia-Pacific Value Creation Services team in Tokyo. A Japanese-German national who is fluent in three languages (Japanese, German, and English), Mr. Yamada brings a cross-market perspective to advising Japanese and European automotive companies. 

"A&M offers an independent, globally connected platform to help companies improve performance and make the decisions needed for long-term value," said Mr. Yamada upon his appointment. "I look forward to helping clients sharpen operations and build more resilient global businesses."

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About Alvarez & Marsal

Founded in 1983, Alvarez & Marsal is a leading global professional services firm. Renowned for its leadership, action and results, Alvarez & Marsal provides advisory, business performance improvement and turnaround management services, delivering practical solutions to address clients' unique challenges. With a world-wide network of experienced operators, world-class consultants, former regulators and industry authorities, Alvarez & Marsal helps corporates, boards, private equity firms, law firms and government agencies drive transformation, mitigate risk and unlock value at every stage of growth.

To learn more, visit: AlvarezandMarsal.com.


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